Friday, July 29, 2011

How Chinese Street Ballers Inspired Nike's Hyperfuse Tech

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Shane Kohatsu, Nike's Innovation Lead for Basketball, wanted to make a shoe tough enough for Chinese street ball.

In China, street basketball players have some pretty odd footwear: everything from hiking boots to cross-trainers, anything to withstand the brutal outdoor heat or stand up to the hard asphalt underfoot. Shane Kohatsu, Nike's Innovation Lead for Basketball, noticed these things on a research trip to China in 2008 and decided there had to be a way to give players the breathability and durability they needed in one shoe. Kohatsu called the resulting fabric Hyperfuse.

Ben Shaffer, Nike's Innovation Lead for Sportswear, noticed that the composite Hyperfuse material had some odd properties when color was applied -- the hues didn't fully absorb into the fabric, so the colors were extra-vibrant and could even be seen through each other in different layers. They wondered what some classic Nikes like the Air Max 90 and the Air Force One would look like Hyperfused, so they made them.

Wear these on a street ball court and you'll have a double advantage -- your feet won't get overheated, and you'll be able to drive right past your opponents while they're staring at the electric colors below your knees.

http://jantervonen.com/how-chinese-street-ballers-inspired-nikes-hyp

The Olsen Twins Travel to Honduras to Donate TOMS Shoes - BlackBook

Natalie Alcala
July 29, 2011

The Olsen Twins Travel to Honduras to Donate TOMS Shoes

Even as Mary-Kate and Ashley Olsen are busy running a CFDA-nominated high-fashion line, they manage to make time for collaborations across the price spectrum. Their latest pairing was with philanthropic footwear line TOMS to debut a limited-edition collection of cashmere and merino wool espadrilles. To prove that they're just as passionate about giving back as they are about $39,000 crocodile backpacks, the Olsens recently headed to Honduras to hand-deliver TOMS shoes to children in need. Because every kid needs a pair of cashmere slippers, right?

The Telegraph reports that the girls joined TOMS founder Blake Mcoyskie to honor the footwear brand’s “One for One” movement, which provides an impoverished child with a pair of shoes for every pair purchased. While the shoes distributed were most likely not from their TOMS collaboration (those are $150 a pop, after all), we still think breaking away from their billion-dollar bubble to meet these kids was a pretty cool move.

http://jantervonen.com/the-olsen-twins-travel-to-honduras-to-donate

Novices

Monks

http://jantervonen.com/novices

Somewhere by the river

Muori2

http://jantervonen.com/somewhere-by-the-river